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Definition of Paid Search / PPC Advertising | Benefits of Paid Search / PPC Advertising | Paid Search / PPC Advertising v/s SEO
Advertisers who take a holistic view and utilize all techniques of search engine marketing, SEO (Search Engines Optimization), VCE (Visitor Convertibility Enhancement) and PPC get more positive responses and have higher conversion rates. While SEO allows you to make your website search engine friendly and helps you gain organic rankings, PPC helps you target the traffic directly and gives immediate gains in the meanwhile.
In short, PPC programs let you choose the keywords you want to advertise on, the amount you want to spend per click, the position you want to rank on and you only pay if you get traffic/business sales conversions!
PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding the needs of the visitor and translating the same, deciding the landing pages and much more. The landing page design, development and management of the campaign holds the key to its success.
Why Us?
Because
* Our Approach : We approach PPC Campaigns with a holistic view to optimise all the elements in a Campaign and then we micro-manage the various factors i.e. keywords, ads, bids, landing page/s, event led rules & tweaks, conversion optimisation, analytics etc. to bring you maximum yield at minimum cost.
* Our Methodology : We use the most recent Campaign management Tools approved by the Search Engines to do our Campaign optimisation work. But our PPC experts themselves work on every Campaign on a minute to minute basis to ensure that your bids are optimised, the relevant ads are displayed for the relevant keywords, ads & landing pages are tested and improved upon etc. every day of your desired Campaign period.
* Our Knowledge : We all have more than 5 years workd experience each in PPC Campaigns working for some of the biggest Online Brands and Services in India. Our Founder R. Nelson Fernandes has more than 13 years work experience in this domain.
* Our Campaign Optimisation Skills : With our intrinsic knowledge about the current PPC Tools like Adwords etc. & trends like Remarketing, Ad Extensions, Automated Tools, Analytics Reports, Campaign effectivity Ratios etc., we ensure that your Campaign is optimised fully in order to achieve your Online Business Targets.
* Our PPC Campaign Achievements : We have worked on Reliance General Insurance PPC Campaigns, Madhavi Desai Study Abroad Campaigns, Mysterindia India Travel Campaigns, EZHomeremedies Wellness Campaigns and our own PPC Campaigns etc. But individually, we have expertise in managing PPC Campaigns for ICICI Home Finance, ICICI Bank Consumer Finance, Tata Innova Car, Purvankara Homes Real Estate, Polaris Software, etc.
* Our Attitude : We are willing to work on a Performance based model and we strive to grow when our clients grow and prosper first.
       
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