Why Us?

Because

* Our Approach : Each activity of our SEO solution is a well-researched and planned activity on it's own. We use well-researched up-to-date tools for each task.

* Our Methodology : We follow ethical and legitimate ways of optimisation with a "devil in the details" attitude. Each and every step is a well-thought out process and we take care to monitor and review our work for each individual client with the latest SEO tools.

* Our Knowledge : Our processes involve hands-on customised SEO solutions right from readying pages for Search Engines to selecting the relevant domain keywords to generate links to ranking reports, in direction with our clients online objectives and website dynamics. We have more than 6 years experience in SEO.

* Our Achievements : Our achievements speak for themselves and we pride ourselves on our deliveries. And most of our achieved listings have stayed on the top of the charts for many a months. Our Client testimonials speak for us.

* Our Attitude : We are open to Performance based billling for our SEO Services. (depends on industry domains)

* Our Confidence : And because We guarantee Page ONE Rankings for most of your targeted keywords for your website.(for specific domains only)

And Not because we are snake oil salesmen but because we believe in our work skills. 

Definition of Paid Search / PPC Advertising    |   Benefits of Paid Search / PPC Advertising   |   Paid Search / PPC Advertising v/s SEO

Advertisers who take a holistic view and utilize all techniques of search engine marketing, SEO (Search Engines Optimization), VCE (Visitor Convertibility Enhancement) and PPC get more positive responses and have higher conversion rates. While SEO allows you to make your website search engine friendly and helps you gain organic rankings, PPC helps you target the traffic directly and gives immediate gains in the meanwhile.

In short, PPC programs let you choose the keywords you want to advertise on, the amount you want to spend per click, the position you want to rank on and you only pay if you get traffic/business sales conversions!

PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding the needs of the visitor and translating the same, deciding the landing pages and much more. The landing page design, development and management of the campaign holds the key to its success.

Why Us?

Because

* Our Approach : We approach PPC Campaigns with a holistic view to optimise all the elements in a Campaign and then we micro-manage the various factors i.e. keywords, ads, bids, landing page/s, event led rules & tweaks, conversion optimisation, analytics etc. to bring you maximum yield at minimum cost.

* Our Methodology : We use the most recent Campaign management Tools approved by the Search Engines to do our Campaign optimisation work. But our PPC experts themselves work on every Campaign on a minute to minute basis to ensure that your bids are optimised, the relevant ads are displayed for the relevant keywords, ads & landing pages are tested and improved upon etc. every day of your desired Campaign period.

* Our Knowledge : We all have more than 5 years workd experience each in PPC Campaigns working for some of the biggest Online Brands and Services in India. Our Founder R. Nelson Fernandes has more than 13 years work experience in this domain.

* Our Campaign Optimisation Skills : With our intrinsic knowledge about the current PPC Tools like Adwords etc. & trends like Remarketing, Ad Extensions, Automated Tools, Analytics Reports, Campaign effectivity Ratios etc.,  we ensure that your Campaign is optimised fully in order to achieve your Online Business Targets.

* Our PPC Campaign Achievements : We have worked on Reliance General Insurance PPC Campaigns, Madhavi Desai Study Abroad Campaigns, Mysterindia India Travel Campaigns, EZHomeremedies Wellness Campaigns and our own PPC Campaigns etc. But individually, we have expertise in managing PPC Campaigns for ICICI Home Finance, ICICI Bank Consumer Finance, Tata Innova Car, Purvankara Homes Real Estate, Polaris Software, etc.

* Our Attitude : We are willing to work on a Performance based model and we strive to grow when our clients grow and prosper first.

Search Engine Optimization – Random Thoughts From a PPC Professional Point Of View!
 
 If a person had asked me a few years ago whether SEO is complimentary to paid search or asked a SEO professional whether a person must even do PPC (Pay Per Click aka SEM aka Search Engine Marketing), I am sure both of us would not have given a positive opinion of the other.
 
 One reason for this could have been that SEO is the grandfather of search and it is nearly as old as the search engines themselves, while PPC is only less than six years old. Many SEO professionals detested search engines for introducing paid search and firmly believed that it was a temporary phenomenon – if the SEO firms would have truly supported paid search from the beginning, specialist paid-search companies such as Communicate 2 would have found it difficult to prosper. In hindsight, I am truly grateful they didn’t and both of us got an opportunity to create our own niches.
 
 The other reason could be that SEO and PPC is generally handled by two different departments of the marketer – PPC by the marketing department, SEO by the IT department. Thus, generally there is little collaboration between the two; both working in their own compartments, each thinking that it is the other’s job.
 
 Today, however, I firmly believe that SEO is complementary to paid search rather than being competitive. In fact, PPC and SEO companies can work together to compliment each other’s services quite effectively. 
 

Search engines are the key to finding specific information on the vast expanse of the World Wide Web. Without the use of sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL, especially as the Internet grows exponentially every day. But do you know how search engines work? And do you know what makes some search engines more effective than others?  

Search Engine Optimizers

SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

While Google doesn't have relationships with any SEOs and doesn't offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.