Definition:

PPC or Pay Per Click is the name given to the online search marketing pricing structure, where advertiser pays the publishing site/engine each time a prospect clicks on his advertisement.

In other words, the cost of the campaign is based on the number of times a prospect clicked on your website. Such advertisements usually appear on the search results pages as Sponsored Links or Listings. Since the advertiser pays for each click that takes the visitor to his site, PPC is also called CPC or Cost per Click. The difference is, PPC basically refers to the method of calculating cost while CPC denotes the actual cost of each click.

The position of the ad, whether on the top of the page or the bottom, first on the right of the page or third, depends upon how much you are ready to bid for a particular position. Using a system of bidding, the advertiser can choose to have his ad listed higher or lower, depending upon how many clicks he can get on each position. The more you are ready to pay, the higher would your ad be placed on the search results page mostly. Thus, the position of the ad is dependent on the bid amount and hence the other bidders and the Domain related Quality Score of your website or landing page.

Benefits of PPC :

• It delivers faster results than any other form of Online Advertising. Campaigns can be setup in one day and can be started in hours.
• It is easy to target the Target Audience in terms of Geography & keyword clouds for a brand/service.
• It is controllable in terms of budgets, resources, timings, delivery etc. i.e. It can be turned ON & OFF any time as per the advertisers needs.
• It is entirely measurable in terms of Campaign objectives - Clicks, Leads, Sales Acquisition, and Sales Revenue etc. • It is a proven channel of Business Generation through the Search Engines for many millions of brands, services, websites etc. throughout the world & India.

Some of our Recent Clients : Madhavi Desai Consulting Pvt. Ltd. - a leading Educational Consultancy based in Mumbai.

Apart from the CPC, other factors also play a role in ranking of ads on search pages. Having relevant keywords and ad text, a high CPC bid, and a strong CTR will result in a higher position for your advertisement.

For usually the best results, the ad should target the third position and let the copywriting do the rest. Not only is the CPC lower, the click rate is high. Good copywriting not only helps you attract more clicks, but also increases the conversion rate. PPC ads appear as any other search results and not like graphic banner ads. Another advantage of targeting the top 3 positions is that most PPC engines would give your ad maximum exposure, allowing the ad to appear on most of their network.

Since most PPC ad Campaigns allow you to not only decide the bid amount but also the daily budget, it has become the most useful tool to attract the right audience to your site! Moreover, you only pay if your ad is clicked and you also get to choose which page the visitor would land on your site.

The bid amounts range anything between $0.05 and $50.00, with most bid rarely touching the high end. The average bid amount ranges between $0.25 and $5 per click (prospect). Not only does the bid amount depend upon the bidders, but also the keyword you choose to advertise on.

Advertisers who take a holistic view and utilize all techniques of search engine marketing, SEO (Search Engines Optimization), VCE (Visitor Convertibility Enhancement) and PPC get more positive responses and have higher conversion rates. While SEO allows you to make your website search engine friendly and helps you gain organic rankings, PPC helps you target the traffic directly and gives immediate gains in the meanwhile.

In short, PPC programs let you choose the keywords you want to advertise on, the amount you want to spend per click, the position you want to rank on and you only pay if you get traffic!

PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding the needs of the visitor and translating the same, deciding the landing pages and much more. The design, development and management of the campaign hold the key to its success.

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You can also ask for a PPC proposal for your campaign on the same email id.