Category Digital Marketing & SEO Knowl for Healthcare, Medical & Pharma Brands

sitekit google, sitekit by google

Google’s New SiteKit WordPress SEO Feature

WordPress website owners and webmasters were always overstretched in viewing and measuring their web analytics, search console data, page speed analysis and other seo and analytics data in multiple accounts and sources to evaluate their campaigns for Google for top seo rankings.

They would be hopping across to Google Analytics, Google Search Console, Lighthouse, Page Speed tools time and again to obtain the desired information to develop and grow their websites and content into Google Search, Google Shopping, Google News listings. This Site Kit is a great website integrated tool you can use to now measure all of the above in the WordPress dashboard itself.

To help you build, maintain, and grow your online presence, Google Site Kit gives you easy-to-understand metrics and actionable insights directly on your WordPress dashboard with a simple click of an plugin install onto your WordPress Content Management System.

Read More


Ahrefs' free SEO product to help small & medium (SME) website owners compete in Google

Today Ahrefs, an SEO toolset for digital marketers, releases a new free product – Ahrefs Webmaster Tools – to make SEO more accessible for website owners and help improve the discoverability of valuable content in Google.

Big players invest vast budgets in professional SEO tools and expertise to dominate organic search, making it difficult for small and medium businesses to compete in search results.

To level the playing field for content creators, Ahrefs releases a free product – Ahrefs Webmaster Tools.

The initiative aims to improve the discoverability of valuable content from nonprofits, educational institutions, small businesses, and others who can’t yet afford to hire SEO specialists or invest in professional SEO tools. Dmitry Gerasimenko, CEO and Founder of Ahrefs explains,

“Our goal is to facilitate the infrastructure of the free and independent web, where everyone has an equal opportunity at getting discovered online. The competitive advantage should lie in the utility and quality of the information you produce, not in the knowledge of optimizing it for search engines.”

How does Ahrefs webmaster tools work?

A completely free SEO tool, Ahrefs Webmaster Tool (AWT) allows website owners to get deep and actionable insights to improve their website’s performance in search.

AWT scans any verified website for 100+ technical issues that might hinder its search performance, highlights what they are, and explains how to fix them.

It also shows website owners their backlinks, most linked pages, keyword rankings, and estimated monthly organic search traffic.

To get started, all users need to do is sign up. Then, upon registering for a free account, users will need to add and verify ownership of their website(s) via Google Search Console.

Ahrefs new webmaster tool to help content creators fight in the Google SERPs

Once done, users get access to two tools: Site Audit and Site Explorer.

Site Audit lets users scan their website(s) for 100+ SEO issues that could be hurting their performance in organic search. It also shows a breakdown of the most critical issues, how to fix them, and the affected URLs.

Ahrefs site audit report

Site Explorer shows website owners important SEO data, including their backlinks, keyword rankings, most linked pages, and more.

This data will help make better SEO and marketing decisions.

“Great content always needs to be the starting point. However, any result beyond the first page won’t get found. Through our current SEO strategy, we’ve seen traffic increases up to 62%, and Ahrefs’ toolset has been a key part of that,” says Fergus Taylor, an SEO specialist at Typeform.

Ahrefs Webmaster Tools provides website owners with the data and insights they need to outrank big players with deep pockets for free.


What Is Focus Keyword? – How to Research, Find, and Implement It

One of the industry best practices to rank for thousands of keywords is regularly update the Blog section of your website with quality articles and focus keyword.

In addition to improving the domain authority of your site to some degree, you are also constantly sending out signals to Google that your site is active and up to date.

With a proper keyword strategy in place and a strong internal linking among your blog posts, adding articles to your site certainly enhances the visibility of your site in the eyes of search engines.

With so many keywords that have significant search volumes, the question is how to zero in on a focus keyword for a particular blog post?

Read More


eCommerce SEO in 2019-20

How important is e-commerce product search in 2019-20?

In the past few years, consumer search behavior has begun to change, and when looking for what they want, they are increasingly savvy at detailed search queries or browsing the specific attribute they seek in their to be purchased product in their online quest.

According to Wolfgang Digital, Search directs 58% of traffic to e-tailers on their eCommerce stores on marketplaces, websites, apps & on social media platforms, whether it’s an organic search or paid search. eCommerce marketers have to start considering ‘SEO’ and ‘ecommerce SEO’ as two distinct areas to work upon the product visibility of their products.

What drives online eCommerce search vs. search engines?

Read More


The crucial importance a SEO Expert brings to a website migration

Change is a natural part of a business, particularly when it comes to your branding, technology, content architecture, user experience & even product enhancements in the business’s digital presence. It is inevitable phase of a business life cycle at many points during the journey to progression and success. One such major activity is the migration of the SEO optimized website migration to a newer website along with its content and features.

And whatever the goal may be, it is not uncommon for all major initiatives to fall upon the work bench of the contemporary digital marketer or the head of techonoloy for major technology changes.

One crucial thing to be mindful of is Google’s tendency to be least accommodating towards major website changes, especially Web Content, technology used and URL changes. The Google algorithm relies heavily on indexed historical data for it’s rankings results & a change in the primary web page or content information leads to disruptions of crawling and indexing.

Read More


Google adds PodCasts to Search Results Pages for Desktop & Mobile Search

Google is adding audio podcasts to its Search Results Pages including the FIRST Page, alongside news, videos, photos and web links. You’ll be able to play the audio podcasts directly from within Google Search Results Pages. This feature is being rolled out to Web Search Results as well as the Mobile Search Results properties. And the clicked podcast can be started on your desktop and later continued on your smartphone seamlessly.

That means searchers won’t have to leave the Google Search Page and go to an external audio media player or elsewhere to listen. They’ll be able to listen via the Google Podcasts app on phones or on the Web.

Read More


A New Visual Look for Google Search Results Pages (SERPS) for Mobiles

Google SERPS for the Mobile Pages have a new look for their listings. They have introduced websites favicon & branding for the listings for the Mobile Search Engine Results Pages.

With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.

Read More


Google launches new visual features of 3D & AR results in Search Engine Results (Enhanced SEO)

Google recently announced that it is introducing a new 3D / Augmented Reality technology for its search engine that will allow customers to see 3D renderings of a number of visual product results.

Users will also be able to place these into the real world through their phone cameras, using AR.   

Read More


eCommerce Product SEO Optimization for Amazon, Google Shopping

According to a recent Digital Study, SEARCH directs 58% of traffic to e-tailer sites. 

How people discover content on e-tailer sites

Three main mechanisms allow users to go from one page to the next.

  • On-site search: the search bar that 99% of sites have for searching product items.
  • The recommendation modules such that often are at the bottom of product pages (“people who looked at this product have also considered these products”)
  • Category browsing: some people still use only their mouse to drill down from categories into subcategories until they find what they need.

Read More


App Store Optimization – A Crucial Slice of Mobile App Marketing

There are over 6 million mobile apps in the major app marketplaces of Google Play & Apple iOs Store with more country specific Apps getting launched daily. Hence, getting your app discovered is one of the foremost challenges facing mobile app publishers today. A recent Study by Appentitive shows that most Apps are discovered through Search on an App marketplace during general browsing.

 

What is ASO or App Store Optimization?

Read More