eCommerce SEO in 2019-20

How important is e-commerce product search in 2019-20?

In the past few years, consumer search behavior has begun to change, and when looking for what they want, they are increasingly savvy at detailed search queries or browsing the specific attribute they seek in their to be purchased product in their online quest.

According to Wolfgang Digital, Search directs 58% of traffic to e-tailers on their eCommerce stores on marketplaces, websites, apps & on social media platforms, whether it’s an organic search or paid search. eCommerce marketers have to start considering ‘SEO’ and ‘ecommerce SEO’ as two distinct areas to work upon the product visibility of their products.

What drives online eCommerce search vs. search engines?

Read More


eCommerce Product SEO Optimization for Amazon, Google Shopping

According to a recent Digital Study, SEARCH directs 58% of traffic to e-tailer sites. 

How people discover content on e-tailer sites

Three main mechanisms allow users to go from one page to the next.

  • On-site search: the search bar that 99% of sites have for searching product items.
  • The recommendation modules such that often are at the bottom of product pages (“people who looked at this product have also considered these products”)
  • Category browsing: some people still use only their mouse to drill down from categories into subcategories until they find what they need.

Read More