App Store Optimization – A Crucial Slice of Mobile App Marketing

There are over 6 million mobile apps in the major app marketplaces of Google Play & Apple iOs Store with more country specific Apps getting launched daily. Hence, getting your app discovered is one of the foremost challenges facing mobile app publishers today. A recent Study by Appentitive shows that most Apps are discovered through Search on an App marketplace during general browsing.

 

What is ASO or App Store Optimization?

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App Store Optimization for Google Play, Apple iOS store and more

App stores – Some Statistics & Facts

An app store or app marketplace is a type of digital distribution platform for mobile and desktop apps. The number of mobile app downloads expected to continue to grow. Over 178 billion apps were downloaded in 2017 and experts project close to 260 billion downloads in 2022. 

Considering Android and Apple’s iOS are the two leading operating system for mobiles, it is no surprise that the two largest global platforms for app distribution are the Apple App Store and Google Play, the official app store for the Android OS. Between the two apps stores, over 50 billion apps were downloaded in the first half of 2018 alone. 

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