According to a recent Digital Study, SEARCH directs 58% of traffic to e-tailer sites.
How people discover content on e-tailer sites
Three main mechanisms allow users to go from one page to the next.
- On-site search: the search bar that 99% of sites have for searching product items.
- The recommendation modules such that often are at the bottom of product pages (“people who looked at this product have also considered these products”)
- Category browsing: some people still use only their mouse to drill down from categories into subcategories until they find what they need.