eCommerce Product SEO Optimization for Amazon, Google Shopping

According to a recent Digital Study, SEARCH directs 58% of traffic to e-tailer sites. 

How people discover content on e-tailer sites

Three main mechanisms allow users to go from one page to the next.

  • On-site search: the search bar that 99% of sites have for searching product items.
  • The recommendation modules such that often are at the bottom of product pages (“people who looked at this product have also considered these products”)
  • Category browsing: some people still use only their mouse to drill down from categories into subcategories until they find what they need.

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