SEO Starter Kit for our Readers

I would like to thank – HubSpot and Ryte for this SEO Starter Kit template for our audience.

SEO is a very dynamic domain with new technology parameters, new algorithms, new local seo, mobile seo, video seo and lots more changes every couple of weeks.

Google is the leading Search Engine all over the world with an exception or two,,,and is releaasing Algorithm updates to enhance the content ranked and displayed online in search results.

With such enormous knowledge bank to work with, the SEO optimizer mostly gets taut with expectations with starting off with the SEO project.
Lately, many SEO optimizers begin off with keyword targeting mostly and kinda run into u about turn with the project in the middle of the ongoing submissions and on page work.

So I would like to share the updated SEO Starter kit template here with you.


Ahrefs' free SEO product to help small & medium (SME) website owners compete in Google

Today Ahrefs, an SEO toolset for digital marketers, releases a new free product – Ahrefs Webmaster Tools – to make SEO more accessible for website owners and help improve the discoverability of valuable content in Google.

Big players invest vast budgets in professional SEO tools and expertise to dominate organic search, making it difficult for small and medium businesses to compete in search results.

To level the playing field for content creators, Ahrefs releases a free product – Ahrefs Webmaster Tools.

The initiative aims to improve the discoverability of valuable content from nonprofits, educational institutions, small businesses, and others who can’t yet afford to hire SEO specialists or invest in professional SEO tools. Dmitry Gerasimenko, CEO and Founder of Ahrefs explains,

“Our goal is to facilitate the infrastructure of the free and independent web, where everyone has an equal opportunity at getting discovered online. The competitive advantage should lie in the utility and quality of the information you produce, not in the knowledge of optimizing it for search engines.”

How does Ahrefs webmaster tools work?

A completely free SEO tool, Ahrefs Webmaster Tool (AWT) allows website owners to get deep and actionable insights to improve their website’s performance in search.

AWT scans any verified website for 100+ technical issues that might hinder its search performance, highlights what they are, and explains how to fix them.

It also shows website owners their backlinks, most linked pages, keyword rankings, and estimated monthly organic search traffic.

To get started, all users need to do is sign up. Then, upon registering for a free account, users will need to add and verify ownership of their website(s) via Google Search Console.

Ahrefs new webmaster tool to help content creators fight in the Google SERPs

Once done, users get access to two tools: Site Audit and Site Explorer.

Site Audit lets users scan their website(s) for 100+ SEO issues that could be hurting their performance in organic search. It also shows a breakdown of the most critical issues, how to fix them, and the affected URLs.

Ahrefs site audit report

Site Explorer shows website owners important SEO data, including their backlinks, keyword rankings, most linked pages, and more.

This data will help make better SEO and marketing decisions.

“Great content always needs to be the starting point. However, any result beyond the first page won’t get found. Through our current SEO strategy, we’ve seen traffic increases up to 62%, and Ahrefs’ toolset has been a key part of that,” says Fergus Taylor, an SEO specialist at Typeform.

Ahrefs Webmaster Tools provides website owners with the data and insights they need to outrank big players with deep pockets for free.


SEO Services and Benefits from a top SEO Agency

What is SEO (Search Engine Optimization) and It’s Benefits :

Search engine optimization (SEO) is a process that affects a website’s, app’s, video’s, online product’s, news article’s, blog’s, audio clip’s,  ebooks, image’s & a business’s visibility and ranking on Search Engine Result Pages viewed on the daily used devices viz. desktop, mobile, tablets etc. devices.

The objectives of SEO includes achieving an increased volume of qualitative traffic visits from online users and consumers to a single or set of web-pages or website contents or videos or images or app pages or audio clips or blog posts, ecommerce products, news portals articles, business’s local listings etc. by promoting their awareness in accordance with the search engine algorithms, and elevating its search engine ranking positions to top positions. SEO is not a sprint, but a marathon investment into your best converting, most profitable traffic & revenue.

Why is SEO Important?

Google Search Statistics in 2019

  1. 6.5 billion Google searches are made every day. (Internet Live Stats)
  2. 90% of searches made on desktops are done via Google. (Statista)
  3. 35% of product searches start on Google. (eMarketer)
  4. 34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)
  5. 52% of global internet traffic comes from mobile devices.
  6.  60% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%. (Statista)
  7. Google captures 95% of the mobile search engine market. (Statista)
  8. Roughly a third of all mobile Google searches are related to location. (Blue Corona)
  9. Whereas mobile Google searchers click on an organic result 41% of the time, desktop Google searchers do so 62% of the time. (Moz)
  10. 50% of “near me” Google searches done via mobile result in a store visit. (SEO Expert Brad)  

Google claims their users click (Organic) search results more often than Ads on a Search Engine Results Page.
A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page & so Searchers prefer clicking on Organic Results than Paid Ads.
Research has shown that online searchers may have a bias against ads, unless the ads are relevant to the searcher’s need or intent.


“Incidentally, according to a recent study by Chitika, 9 out of 10 searchers don’t go beyond Google’s first page of organic search results and so it is important for websites to be adaptive of SEO practices of Search Engines to achieve a place in the FIRST PAGE of Search Engine Results Pages (SERP) for their domain keywords.”

SEO affects a site’s visibility and accessibility to both search engine robots and online search users.
SEO follows a pull marketing philosophy versus a push marketing, allowing visitors to flow onto your website based on search intent while respecting their privacy online.

Various SEO techniques termed as “algorithms” help a search engine locate a “text” or a string of words on a page or in the audio visual content to match the query entered by the user. When a search engine finds the pertinent site or online content like video, the latter is included in the top results provided it is SEO optimized entity and is related in user context for that search query (termed as keyword) and domain (viz. finance). The higher a site gets placed on the SERP, the more chances it has of receiving clicks and visitors.

A similar scenario exists for video content on a website or on it’s Youtube channel, for apps on App Stores, for images on a website or social media, for eCommerce products on Marketplaces like Amazon, for your business listings on Local Searches etc.

Therefore, SEO plays a crucial role in internet marketing & eCommerce and – when implemented effectively – helps the website owner promote the information, products, or services featured on the website to it’s intended Target Audience.

"A consistent PAGE ONE Ranking of a Website promotes it's Brand visibility and trust worthiness in the Users mind space. This in turn helps consumers read, share, and ultimately purchase your product in the online and even Offline domains."

Types of SEO :

Most SEO tactics fall into two very different categories: those that abide by Google’s, Bing’s, Amazon’s & Youtube’s etc.guidelines (white hat) and those that exploit them (black hat).

White hat techniques are those that adhere to best practices and guidelines of search engines. These strategies are implemented with the end user as the ultimate consideration and not the search engine algorithms. The methods focus on providing valuable and relevant content. These practices have shown to deliver longer-lasting results and business benefits for a webpage.

With White Hat SEO, it is common to see a site’s bounce rate decrease, the number pages per visit increase, and conversion rates increase – all of which impact a site’s bottom line value and further improve it’s search optimization.

Black hat techniques do not conform to the search engine’s standards. They are designed to improve the site ranking through the use of deceptive methods that seek to bypass algorithm rules. Such practices include the use of hidden or off-screen text, keyword stuffing, and page redirects. Black hat SEO tactics are strongly disapproved by Search Engines. When discovered, search engines will likely impose penalties against the page in question, including permanently banning the site. As of today, black-hat SEO is less effective than ever.

Google updates its search algorithm around 500 to 600 times a year in order to maintain a well-balanced search experience and avoid exploitation of ranking signals the very thing black hat SEO is trying to do and there is a high likelihood that it will get noticed during one of those updates, landing you an algorithmic penalty or a manual penalty from a member of Google’s web spam team.

The bottom line? If you’re not yet visible on Google, Youtube, Amazon, Bing, FaceBook, Instagram, Pinterest, Browsers default pages etc.  you’re missing out on valuable opportunities to attract, convert, close and delight new customers every single day.

We Are HERE to HELP.

MindStar NetCorp Pvt. Ltd. is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search, Youtube, Google Products, Google MyBusiness, Amazon, Bing, Google News, Apple News, Voice Assistants & App Stores. 

We are a 16 years old Google  SEO+SEM Marketing & eCommerce Consulting firm in located Mumbai, India.

Purely Organic, Proven Expertise, Performance-centric  Team

When you choose MindStar NetCorp Pvt. Ltd, you can be sure of three things :

  • We’ll use only 100% Pure White Hat organic SEO techniques.
  • You’ll get Proven Expertise (Search Engine Ninjas) managing your campaign.
  • And, those Ninjas will be focused on achieving Top Ranking Performance goals.

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MindStar NetCorp Search Engine Optimization Credentials

MindStar NetCorp Pvt. Ltd. is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search Web, Google Search Mobile, Google Search Voice, Youtube, Google Local, Google Maps, Google Videos, Google Shopping, Google Products, Amazon Shopping, Bing, Google News, Google PodCasts, Apple News, Voice Assistants like Assistant/Alexa/Siri  & App Stores.

We are an 15 years established Google SEO/SEM Marketing & eCommerce Growth firm in located Mumbai, India.
Purely Organic, Proven Expertise, Performance-centric  Team
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