Change is a natural part of a business, particularly when it comes to your branding, technology, content architecture, user experience & even product enhancements in the business’s digital presence. It is inevitable phase of a business life cycle at many points during the journey to progression and success. One such major activity is the migration of the SEO optimized website migration to a newer website along with its content and features.
And whatever the goal may be, it is not uncommon for all major initiatives to fall upon the work bench of the contemporary digital marketer or the head of techonoloy for major technology changes.
One crucial thing to be mindful of is Google’s tendency to be least accommodating towards major website changes, especially Web Content, technology used and URL changes. The Google algorithm relies heavily on indexed historical data for it’s rankings results & a change in the primary web page or content information leads to disruptions of crawling and indexing.