Category Knowledge Series

The SEO Monthly Report Template by Backlinko Team

Let’s Face it. Running an SEO campaign is HARD.

That’s why Backlinko put together this Monthly Campaign SEO Report template. They’ll help you nail each step of the process, from analyzing the Analytics data, to extracting the right type of data, to Key Performance Indicator metrics for the SEO Campaign.

A SEO Monthly SEO Report puts together all the important data analytics and information for the SEO impact on keywords, rankings, visits, bounce rate, landing pages and increments on them over a period of time.

Download the Template Here. https://www.dropbox.com/s/mx4zdqq2ssg6e47/monthly-seo-report-template.pdf?dl=0


Ahrefs' free SEO product to help small & medium (SME) website owners compete in Google

Today Ahrefs, an SEO toolset for digital marketers, releases a new free product – Ahrefs Webmaster Tools – to make SEO more accessible for website owners and help improve the discoverability of valuable content in Google.

Big players invest vast budgets in professional SEO tools and expertise to dominate organic search, making it difficult for small and medium businesses to compete in search results.

To level the playing field for content creators, Ahrefs releases a free product – Ahrefs Webmaster Tools.

The initiative aims to improve the discoverability of valuable content from nonprofits, educational institutions, small businesses, and others who can’t yet afford to hire SEO specialists or invest in professional SEO tools. Dmitry Gerasimenko, CEO and Founder of Ahrefs explains,

“Our goal is to facilitate the infrastructure of the free and independent web, where everyone has an equal opportunity at getting discovered online. The competitive advantage should lie in the utility and quality of the information you produce, not in the knowledge of optimizing it for search engines.”

How does Ahrefs webmaster tools work?

A completely free SEO tool, Ahrefs Webmaster Tool (AWT) allows website owners to get deep and actionable insights to improve their website’s performance in search.

AWT scans any verified website for 100+ technical issues that might hinder its search performance, highlights what they are, and explains how to fix them.

It also shows website owners their backlinks, most linked pages, keyword rankings, and estimated monthly organic search traffic.

To get started, all users need to do is sign up. Then, upon registering for a free account, users will need to add and verify ownership of their website(s) via Google Search Console.

Ahrefs new webmaster tool to help content creators fight in the Google SERPs

Once done, users get access to two tools: Site Audit and Site Explorer.

Site Audit lets users scan their website(s) for 100+ SEO issues that could be hurting their performance in organic search. It also shows a breakdown of the most critical issues, how to fix them, and the affected URLs.

Ahrefs site audit report

Site Explorer shows website owners important SEO data, including their backlinks, keyword rankings, most linked pages, and more.

This data will help make better SEO and marketing decisions.

“Great content always needs to be the starting point. However, any result beyond the first page won’t get found. Through our current SEO strategy, we’ve seen traffic increases up to 62%, and Ahrefs’ toolset has been a key part of that,” says Fergus Taylor, an SEO specialist at Typeform.

Ahrefs Webmaster Tools provides website owners with the data and insights they need to outrank big players with deep pockets for free.


Search Marketing for eCommerce in the new post pandemic India

Digital is gaining salience in daily lives

The Indian e-retail market is primed to reach nearly 300 million to 350 million shoppers over the next few years, propelling the online gross merchandise value to $100 billion to 120 billion by 2025.

The high case loads of the Covid-19 pandemic in every state and city of India ranging from big cities to even the smaller class B towns, exacerbated consumers’ need for safety and convenience, leading to an inflection in e-commerce penetration in India, and it can be asserted that online is gaining salience. We expect India’s e-commerce growth story to be inclusive—one that empowers both sellers and consumers.

For consumers, it will provide convenient access to a wide assortment of products across all geographies and income segments. For sellers (kiranas i.e. the neighborhood small general provision stores, artisans, traders and homemakers), digital initiatives in eCommerce ordering & digital payments will provide an unprecedented impetus by establishing easy access to a large base of customers across their market reach and keeping their stores running 24-7. With contactless ordering options via social media, whatsapp and messengers with contactless delivery and payment options which is caused due to the ever hovering fear of virus contagion and lockdowns on movements imposed by the authorities, even the non digital shoppers like senior citizens, housewives and children are now buying everyday items through the digital devices.
With access to more than 95% of India’s urban and literate towns PIN codes (as Indian ZIP codes are termed), e-retail has already democratised the shopping landscape, empowering India’s small sellers while breaking go-to-market barriers for insurgent and incumbent brands. E-retail has benefitted millions of customers across India, exponentially increasing merchandise choice and price transparency while augmenting access and convenience.

India’s online-shopping landscape comprises a diverse mix of city tiers and income ranges, forming a microcosm of the pan-Indian retail market. Online shoppers in tier-2 cities and smaller municipalities make up nearly half of all shoppers and contribute to three out of every five orders for leading e-retail platforms. These customers from tier-2 and smaller cities buy similar categories of products as customers from metropolises or tier-1 cities with only a marginal difference in average selling price.

And with the boom in cheaper smartphones within the $50 price range with very affordable data packages by telcos, Indian consumer is now using Google Search or Amazon Search or even Youtube Search as the gatekeepers for ecommerce research & purchase. Mobile centric Search Trends for transactional queries has peaked during the pandemic and ongoing unlockdown periods. Hence organic Search as well as eCommerce Search is now a prime driver of eCommerce sales.

Search & Online shopping journey

Brand success in e-retail hinges on a deep understanding of how shoppers discover and decide on products online. Some of the recent behaviour studies provides useful and interesting insights into the nuances of the online shopping behavior of Indian customers.

  • Nine minutes is all you have: Over the past year, consumer engagement with online platforms has increased, but a potential shopper spends less than nine minutes per visit on an e-retail platform.
    Search queries are a prime drivers in these engagements as Brand which are successful in being organically visible to their eye-balls have benefitted with most engagements and sales.
  • Pictures speak louder than words: One in two visitors browse the image gallery, and only 1 in 15 click the detailed product description.
    Recently, Search Engines especially Google along with the over brimming images posted on Social Media like Instagram etc. are bringing in a highly enhanced images and videos in their Results pages as these lead to better user experience. Thus, Brands and sellers should invest in SEO & SEM of their content images and videos as well as pithy, high-impact product highlights.
  • Product discovery on e-retail platforms: Consumers are increasingly opting for e-retail platforms for product searches—nearly one in three in India and almost two in three in the US.
    Search on eCommerce platforms are seeing their windows being utilized highly by users to generate quick product views and faster product buys during their online sessions. Brands must ensure that they are incorporating the optimal meta info for their products post adequate keywords research and user metrics.
  • Vernacular searches are gaining popularity: For example, “parda” was one of the top three searches in curtains.
    Search Engines have also geared up with vernacular syntaxes for search queries and Brand have to inculcate proper research on the keyword query patterns & searches used by their users on these shopping marketplaces.
  • Browse, browse, browse: Online shoppers browse more than 20 product pages before making a purchase. For some categories, such as mobile phones and women’s ethnic wear, consumers browse about 50 to 60 product pages before making a purchase.
    Search Engines listings can be best used by Brands to incorporate Comparison Pages or Videos of their products & likely competitors to be displayed to the online shopper during his searches. This can be done by the SEO team who can develop these comparison pages thus enabling a positive imagery in the shoppers mind space for the brand.
  • Future of online shopping & Search Marketing

    As Indian e-retail enters the “massification” phase, online platforms are innovating to onboard the next hundreds of millions of shoppers. The next wave of shoppers will have different needs and will interact differently than the current set of online shoppers. 
    Search Engine search trends across locations, countries, user segments of age, across content categories, across devices and across day times provide Brands with immeasureable insights into the buyer behaviors of online shoppers. And with enhanced eCommerce Search Advertising options through text, image, video, voice, storyboards and local business results, Search Marketing is the shoulder to the boulder that Brands can utilize comprehensively to gain more business sales and revenues.


    What Is Focus Keyword? – How to Research, Find, and Implement It

    One of the industry best practices to rank for thousands of keywords is regularly update the Blog section of your website with quality articles and focus keyword.

    In addition to improving the domain authority of your site to some degree, you are also constantly sending out signals to Google that your site is active and up to date.

    With a proper keyword strategy in place and a strong internal linking among your blog posts, adding articles to your site certainly enhances the visibility of your site in the eyes of search engines.

    With so many keywords that have significant search volumes, the question is how to zero in on a focus keyword for a particular blog post?

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    Facebook Ads Pay per Click Digital Marketing

    Why is it important to include Facebook Ads into your Digital Marketing Plan.

    Businesses Advertising on Facebook (managed through the Facebook Ads Manager) have the ability to market their products and services to over 2.40 billion people every month. 74% of Facebook users log in daily. They spend an average of 38 minutes per day on it. Over 300 million people use Facebook Stories daily to broadcast their daily life experiences to their family & friends. However, The average organic reach for a Facebook post is 5.5% and the average engagement rate for organic posts is just 3.6%.

    And so Facebook Ads, which can enhance the reach and engagements of their valuable posts and products in their markets is available to businesses in many formats based on the Pay per Click or Cost per Conversion model. It allows businesses to showcase and promote their products & services to their target group audience with specific targeting options for their ads in the best visible placements in Facebook. Businesses also get options to use text ads, image ads, video ads, stories ads, expanding ads, experential ads & even mobile-centric ad formats to enhance customer engagements through the Facebook Ads Manager tool.

    Facebook Ads allows users to target audiences through self-serve tools and it gives them analytics reports that track the performance of each ad. The reach and visibility can help level the playing field for an independent business that wants to compete with companies with much larger budgets. This integrated approach with Organic Posts optimization on Social Media platforms like Facebook has a telescopic effect on brand visibility and engagements.

    Through Facebook’s Ads Manager platform, businesses have a one-stop shop for all their marketing and advertising needs. Additional resources like access to Instagram and product catalogs are part of the mix. To fully conquer Facebook advertising requires a great amount of perseverance and a deep understanding of how the platform works in all its dimensions.

    facebook stats, facebook ads stats, facebook ads guide, faacebook ads tools
    Image credits : Hootsuite

    Ad innovations like Conversion Ads, Video Ads, Responsive Ad formats for Mobile users, an interests & behavior focused specialised ad serving algorithm & a good effective Remarketing Ads along with a highly improved Ads Analytics section have all ensured that all advertisers present on it can utilize it for the maximum returns.
    Given our extensive experience in Pay per click & Conversions digital marketing campaigns across different geographies, we can help your business grow with Facebook Ads. Without going into too many details, let’s just say we know insights and tweaks to get your campaign results progress you towards your business goals. We’re so confident in our abilities from our experiences with our past experiences of managing some of the bigwig advertisers like Uniqu Chat Platform for UK, Reliance Capital, Reliance General Insurance, Madhavi Desai Consulting and healthcare businesses to power our Facebook Ads campaign solutions to clients.

    Write to us below know how to make your businesses grow with us

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    How Businesses can gain in Brand SEO & Visibility from the updated Google Maps of Feb 2020

    Here are seven mind-blowing mobile stats that explain why you must bridge the gap into the mobile Maps world :

    • Around 90 percent of all global sales will happen in stores, as opposed to online.
    • Nearly a third of mobile searches are related to location.
    • Location-related searches have been growing 50 percent faster than mobile searches overall in the past year.
    • Over a billion people now use Maps.
    • Google searches (on Google.com and Maps) guide consumers to 1.5 billion destinations every year.
    • 84 percent of consumers conduct local searches.
    • Three out of every four people who search for something nearby using their smartphone end up visiting a store within a day, and 28 percent of those searches result in a purchase.

    Starting today, you’ll see an updated Google Maps app for Android and iOS that gives you everything you need at your fingertips with five easy-to-access tabs: Explore, Commute, Saved, Contribute and Updates,” shared Google in their blog post.

    Here’s a lowdown on the various new and upgraded features as Google celebrates 15 years of Google Maps:

    • Explore tab: The Explore Tab offers reviews and details regarding restaurants, shops, theaters and other venues, taking advantage of location-sensing capabilities in your Android and iOS smartphones.

    Businesses with retail presence will now get enhanced business profile information  on Google Maps via the Google Business Listing features. Having a verified business profile helps greatly in being noticed in the Google Maps outlay. And with regular posts on offers and events occuring in the business retail locations by business with photos and reviews by their consumers will enable more visibility to them.

    • Commute tab: This tab will make sure to provide efficient routes to or from work whether people are driving or using public transit. It will also set up your daily commute to get real-time traffic updates, travel times and suggestions for alternative routes.

    Business and Corporate must have a verified profile on the Google Business listings with complete NAP (Name Address Phone Number) in the listing.  And for every search by a commuter to the same building or block of the business area will ensure more visibility to the brand. With many cab ride commuters, car pooling apps using Google Maps info in their apps, the businesses pinned in Google Maps will get enhanced visibility in the maps info shown to their users too.

    • Saved: Saved tab will give the user access to more than 6.5 billion places saved by Google Maps users. One can also share recommendations of the places that you have been with others.

      This is more useful for businesses that are in the entertainment, dining and group gathering and literary or performing arts domain. Businesses must ensure that more of their visitors recommend their venues for the above domains on their online profiles in the popular platforms relevant to Search engines with ratings and reviews. This will enhance visibility to the businesses.
    • Contribute: The new Google Maps look introduces a “Contribute” tab to a menu at the bottom of the service’s mobile app, Google said in a blog post. With the new Contribute tab, you can easily share local knowledge, such as details about roads and addresses, missing places, photos etc to help others looking for recommendations.

      The contribute section enables a searcher on Google Maps to upload photos of the business or venue along with a central repository of the users engagement with Google maps, google local, google business etc. i.e. ratings, reviews, edits etc. A business must ensure that their users have a good customer experience in their outlets and encourage them to publish the same online. And engage with influencers to ensure timely ratings for their new products, new events and special occasions.
    • Updates: This is another useful tab that will help you in being up to date with the trending spots around you. In addition to discovering, saving and sharing recommendations with your network, you can also directly chat with businesses to get questions answered, adds Google.

      Here businesses get to engage with the their users for any queries they have on their brand experience or product query etc. So it is important to have a messaging option open and manned for replies on Google Maps.

    Google has more than one billion monthly active users for its app, and has mapped more than 220 countries and territories and is an unmissable platform for businesses to promote their presence.


    eCommerce SEO in 2019-20

    How important is e-commerce product search in 2019-20?

    In the past few years, consumer search behavior has begun to change, and when looking for what they want, they are increasingly savvy at detailed search queries or browsing the specific attribute they seek in their to be purchased product in their online quest.

    According to Wolfgang Digital, Search directs 58% of traffic to e-tailers on their eCommerce stores on marketplaces, websites, apps & on social media platforms, whether it’s an organic search or paid search. eCommerce marketers have to start considering ‘SEO’ and ‘ecommerce SEO’ as two distinct areas to work upon the product visibility of their products.

    What drives online eCommerce search vs. search engines?

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    The crucial importance a SEO Expert brings to a website migration

    Change is a natural part of a business, particularly when it comes to your branding, technology, content architecture, user experience & even product enhancements in the business’s digital presence. It is inevitable phase of a business life cycle at many points during the journey to progression and success. One such major activity is the migration of the SEO optimized website migration to a newer website along with its content and features.

    And whatever the goal may be, it is not uncommon for all major initiatives to fall upon the work bench of the contemporary digital marketer or the head of techonoloy for major technology changes.

    One crucial thing to be mindful of is Google’s tendency to be least accommodating towards major website changes, especially Web Content, technology used and URL changes. The Google algorithm relies heavily on indexed historical data for it’s rankings results & a change in the primary web page or content information leads to disruptions of crawling and indexing.

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    Google adds PodCasts to Search Results Pages for Desktop & Mobile Search

    Google is adding audio podcasts to its Search Results Pages including the FIRST Page, alongside news, videos, photos and web links. You’ll be able to play the audio podcasts directly from within Google Search Results Pages. This feature is being rolled out to Web Search Results as well as the Mobile Search Results properties. And the clicked podcast can be started on your desktop and later continued on your smartphone seamlessly.

    That means searchers won’t have to leave the Google Search Page and go to an external audio media player or elsewhere to listen. They’ll be able to listen via the Google Podcasts app on phones or on the Web.

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    A New Visual Look for Google Search Results Pages (SERPS) for Mobiles

    Google SERPS for the Mobile Pages have a new look for their listings. They have introduced websites favicon & branding for the listings for the Mobile Search Engine Results Pages.

    With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.

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